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VESPA MARKS 75TH ANNIVERSARY WITH A SPECIAL SERIES
THE VESPA 75th BE SOLD AS A LIMITED FURN FOR SUMMER 2021 ONLY: A UNIQUE OFFER TO CELEBRATE A LEGEND THAT HAS ACCOMPANIED OUR CHANGING LIFESTYLE OVER 75 YEARS
AVAILABLE IN THE PRIMAVERA AND GTS MODELS, WITH A STYLING CREATED SPECIFICALLY FOR THE ANNIVERSARY: AN EXCLUSIVE LIVERY, SPECIAL FINISHES, NEW SADDLE AND CHROME-PLATED LUGGAGE RACK FOR A BAG DESIGNED FOR THE SCOOTER
From 23 April 1946, the patent filing date, to 2021: seventy-five years of history during which the Vespa has taken the roads of the entire world up by a whole new gear. A period that has seen the Vespa lead new trends in social customs, music, youth culture, accompany the growth of countries and continents and become a timeless icon, a symbol of contemporary living, an example of Italian style and technology.
The Vespa 75th body, all-steel as always, is presented in “Giallo 75th”, an original metallic yellow. Developed specifically for the new series as a contemporary interpretation of hues in vogue in the 1940s, the colour evokes the heritage, innovative spirit and fashion-loving style of the Vespa.
The side panels and front mudguard display the number 75 in a slightly stronger shade, creating a quietly elegant tone-on-tone effect, which is repeated on the front of the scooter, where the traditional “tie” is an opaque “Giallo Pirite” yellow.
The two-wheeler also features a special nubuck leather saddle with Grigio Fumo grey edging, wheel rims painted in grey with a diamond cut finish and a host of chrome-plated details, including the “tie” ornaments, the badge on the front mudguard, the instrument cluster surround, the muffler cover, the rear-view mirrors and, on the GTS only, the foldaway passenger footpegs.
The chrome plated rear luggage rack houses a round bag whose shape replicates the typical spare wheel holder. Made from the same velvety-soft nubuck leather as the saddle, the bag has a shoulder strap for easy carrying, and clips on the luggage rack with a quick-release mechanism. It comes with a waterproof cover.
Like all Vespa special editions, the series is identified with a plate behind the leg shield.
In technology terms, the Vespa 75th represents the top of the Vespa range: all the models (over 50cc) of this anniversary version are equipped with a 4.3” TFT colour display, while the fully digital instrument cluster makes the best possible use of the capabilities of the Vespa MIA smartphone connectivity system.
In addition to all this, to mark the exclusivity of this special celebratory series, each Vespa 75th comes with a Welcome Kit including an elegant Italian jacquard-silk scarf with handsewn hems, a vintage steel Vespa plate, a personal Owner’s Book and eight collector postcards with images from the eight decades of the Vespa story.
THE VESPA LEGEND
In 75 years of history (Piaggio registered its patent on 23 April 1946) and nearly 19 million vehicles on the road in five continents, Vespa has given the entire world a new gear, spreading as it has across the world’s roads, uniting youngsters from very differing and distant cultures in a unique passion. The first truly global mobility brand, Vespa has become a common thread between generations, used by all different groups in society, creating various cultural phenomena particular to the different settings in which it has found itself, to the point of becoming a protagonist and a distinctive trait. It has steered habits, music and youth, and has accompanied countries and continents as they have grown, racing alongside them in times of economic boom.
Now, as it celebrates this wonderful milestone, Vespa is experiencing one of the happiest moments of its long life.
Since 2004, when 58,000 vehicles were produced, the growth of the Vespa brand has been constant and spectacular. More than 100,000 units were produced in 2006, arriving at 180,000 in 2017 and passing the benchmark of 200,000 units in 2018.
In the last decade, more than 1,800,000 new Vespa vehicles have been produced and taken out on roads all over the world.
Today, Vespa is a more global brand than ever before, a real citizen of the world, produced at three production sites: Pontedera, the plant where Vespas have been built uninterruptedly since 1946 with production destined for Europe and Western markets, the Americas included; Vinh Phuc, in Vietnam, which serves the local market and the Far East; and India, at the ultra modern Baramati factory, opened in April 2012 to manufacture Vespas for the Indian market.